The importance of continuous innovation cannot be underestimated since we expect it to be customized to each company’s operational and cultural practices. But, if mastered, the payoff is high for it represents a new source of competitive differentiation, one that we expect will define the next generation digital business winners and losers.
While the opportunity to create new, compelling business models is great, continuous innovation also has a shadow side: the increased complexity and change incurred by IT system environments as they look to accelerate their software development and delivery practices to meet the demand for relevant, fresh and ‘sticky’ customer experiences. How do companies address this issue, while keeping their differentiated customer experiences satiated? The answer lies within the IT infrastructure itself — the systems and software breeding a tsunami of data that, if mastered, provides IT and application owners the insights they need to manage, maintain and troubleshoot their IT/application worlds.